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Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook)

Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook)

According to PayNXT360, gift card industry in the country is expected to grow by 12.0% on annual basis to reach US$2.1 billion in 2024. The gift card industry in Nigeria will continue to grow over th...

Nigeria Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2024 Update
Summary
According to PayNXT360, gift card industry in the country is expected to grow by 12.0% on annual basis to reach US$2.1 billion in 2024.

The gift card industry in Nigeria will continue to grow over the forecast period and is expected to record a CAGR of 10.2% during 2024-2028. Gift card market in the country will increase from US$1.8 billion in 2023 to reach US$3.0 billion by 2028.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast. 
Scope
Total Spend on Gifts in Nigeria
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Nigeria
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Nigeria
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Nigeria
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in Nigeria
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Nigeria
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Nigeria
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business


Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Nigeria
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Nigeria
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Nigeria
• Gift Card Online Sales 
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift
Reason to buy
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in Nigeria.

• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

• Get insights into consumer attitude and behaviour in Nigeria: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Nigeria Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028
2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

3 Nigeria Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

4 Nigeria Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

5 Nigeria Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2019-2028
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028
5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028
5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028

6 Nigeria Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2019-2028
6.2 Digital Gift Card Penetration by Occasion, 2019-2028
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028
6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028

7 Nigeria Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender, 2023
7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023
7.3 Gift Card Consumer Purchase Behaviour, 2023
7.4 Corporate Consumer Gift Card Spend by Company Type, 2023

8 Nigeria Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

9 Nigeria Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

10 Nigeria Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028

11 Nigeria Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

12 Nigeria Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

13 Nigeria Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028

14 Nigeria Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028

15 Nigeria Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028

16 Nigeria Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028

17 Nigeria Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
17.3 Sales Uplift by Retail Sector, 2023

18 Nigeria Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

19 Nigeria Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
List Of Table
Table 1: Nigeria Total Gift Spend Analysis (US$ Million), 2019-2028
Table 2: Nigeria Gift Card Penetration by Market Value (%), 2019-2028
Table 3: Nigeria Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 4: Nigeria Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 5: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 6: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 7: Nigeria Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 8: Nigeria Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 9: Nigeria Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 10: Nigeria Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 11: Nigeria Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 12: Nigeria Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 13: Nigeria Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 14: Nigeria Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 15: Nigeria Gift Card Load Value (US$ Million), 2019-2028
Table 16: Nigeria Number of Gift Cards Purchased (Million) 2019-2028
Table 17: Nigeria Gift Card Transaction Value (US$ Million), 2019-2028
Table 18: Nigeria Gift Card Transaction Volume (Million), 2019-2028
Table 19: Nigeria Average Value of Per Transaction (US$), 2019-2028
Table 20: Nigeria Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Table 21: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 22: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 23: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 24: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Table 25: Nigeria Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 26: Nigeria Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 27: Nigeria Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 28: Nigeria Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 29: Nigeria Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Table 30: Nigeria Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Table 31: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 32: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 33: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 34: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 35: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 36: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 37: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 38: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 39: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 40: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Table 41: Nigeria Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 42: Nigeria Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 43: Nigeria Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 44: Nigeria Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 45: Nigeria Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 46: Nigeria Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 47: Nigeria Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 48: Nigeria Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 49: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 50: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 51: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 52: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Table 53: Nigeria Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Table 54: Nigeria Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 55: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 56: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 57: Nigeria Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 58: Nigeria Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 59: Nigeria Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 60: Nigeria Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 61: Nigeria Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 62: Nigeria Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 63: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 64: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 65: Nigeria Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Table 66: Nigeria Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Table 67: Nigeria Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Table 68: Nigeria Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Table 69: Nigeria Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Table 70: Nigeria Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Table 71: Nigeria Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Table 72: Nigeria Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Table 73: Nigeria Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 74: Nigeria Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 75: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 76: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 77: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 78: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Table 79: Nigeria Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 80: Nigeria Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 81: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 82: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 83: Nigeria Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 84: Nigeria Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 85: Nigeria Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 86: Nigeria Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 87: Nigeria Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 88: Nigeria Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 89: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 90: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 91: Nigeria Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Table 92: Nigeria Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Table 93: Nigeria Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Table 94: Nigeria Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Table 95: Nigeria Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Table 96: Nigeria Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Table 97: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 98: Nigeria Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Table 99: Nigeria Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 100: Nigeria Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Table 101: Nigeria Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 102: Nigeria Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Table 103: Nigeria Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 104: Nigeria Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Table 105: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 106: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 107: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 108: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 109: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 110: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 111: Nigeria Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 112: Nigeria Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 113: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 114: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 115: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 116: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 117: Nigeria Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Table 118: Nigeria Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Nigeria Total Gift Spend Analysis (US$ Million), 2019-2028
Figure 3: Nigeria Gift Card Penetration by Market Value (%), 2019-2028
Figure 4: Nigeria Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 5: Nigeria Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 6: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Figure 7: Nigeria Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Figure 8: Nigeria Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 9: Nigeria Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 10: Nigeria Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 11: Nigeria Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 12: Nigeria Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 13: Nigeria Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 14: Nigeria Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 15: Nigeria Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 16: Nigeria Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 17: Nigeria Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 18: Nigeria Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 19: Nigeria Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 20: Nigeria Other - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 21: Nigeria Food & Beverage - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 22: Nigeria Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 23: Nigeria Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 24: Nigeria Books & Media Products - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 25: Nigeria Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 26: Nigeria Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 27: Nigeria Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 28: Nigeria Jewelry - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 29: Nigeria Sporting Goods - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 30: Nigeria Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 31: Nigeria Travel - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 32: Nigeria Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 33: Nigeria Other - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 34: Nigeria Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 35: Nigeria Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 36: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 37: Nigeria Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 38: Nigeria Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 39: Nigeria Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 40: Nigeria Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 41: Nigeria Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 42: Nigeria Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 43: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 44: Nigeria Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 45: Nigeria Specialty Stores - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 46: Nigeria Health & Wellness - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 47: Nigeria Travel - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 48: Nigeria Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Figure 49: Nigeria Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Figure 50: Nigeria Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 51: Nigeria Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 52: Nigeria Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 53: Nigeria Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 54: Nigeria Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 55: Nigeria Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 56: Nigeria Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 57: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 58: Nigeria Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 59: Nigeria Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 60: Nigeria Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 61: Nigeria Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 62: Nigeria Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 63: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 64: Nigeria Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 65: Nigeria Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 66: Nigeria Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 67: Nigeria Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 68: Nigeria Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 69: Nigeria Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 70: Nigeria Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 71: Nigeria Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 72: Nigeria Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 73: Nigeria Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 74: Nigeria Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 75: Nigeria Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 76: Nigeria Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 77: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 78: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 79: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 80: Nigeria Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 81: Nigeria Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 82: Nigeria Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 83: Nigeria Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 84: Nigeria Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 85: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 86: Nigeria Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 87: Nigeria Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 88: Nigeria Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 89: Nigeria Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 90: Nigeria Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Figure 91: Nigeria Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Figure 92: Nigeria Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 93: Nigeria Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 94: Nigeria Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 95: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 96: Nigeria Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 97: Nigeria Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 98: Nigeria Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 99: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 100: Nigeria Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 101: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 102: Nigeria Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 103: Nigeria Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 104: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 105: Nigeria Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 106: Nigeria Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 107: Nigeria Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 108: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 109: Nigeria Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 110: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 111: Nigeria Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 112: Nigeria Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 113: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 114: Nigeria Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 115: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 116: Nigeria Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 117: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 118: Nigeria Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 119: Nigeria Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 120: Nigeria Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 121: Nigeria Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 122: Nigeria Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 123: Nigeria Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 124: Nigeria Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 125: Nigeria Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 126: Nigeria Gift Card Load Value (US$ Million), 2019-2028
Figure 127: Nigeria Number of Gift Cards Purchased (Million) 2019-2028
Figure 128: Nigeria Gift Card Transaction Value (US$ Million), 2019-2028
Figure 129: Nigeria Gift Card Transaction Volume (Million), 2019-2028
Figure 130: Nigeria Average Value of Per Transaction (US$), 2019-2028
Figure 131: Nigeria Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Figure 132: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Figure 133: Nigeria Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Figure 134: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 135: Nigeria Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Figure 136: Nigeria Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Figure 137: Nigeria Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 138: Nigeria Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 139: Nigeria Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 140: Nigeria Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Figure 141: Nigeria Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Figure 142: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 143: Nigeria Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 144: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 145: Nigeria Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 146: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 147: Nigeria Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 148: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 149: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 150: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Figure 151: Nigeria Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Figure 152: Nigeria Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 153: Nigeria Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 154: Nigeria Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 155: Nigeria Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 156: Nigeria Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 157: Nigeria Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 158: Nigeria Gift Card Spend Share by Age, 2023
Figure 159: Nigeria Gift Card Spend by Income, 2023
Figure 160: Nigeria Gift Card Spend by Gender, 2023
Figure 161: Nigeria Digital Gift Card Spend Share by Age, 2023
Figure 162: Nigeria Digital Gift Card Spend by Income, 2023
Figure 163: Nigeria Digital Gift Card Spend by Gender, 2023
Figure 164: Nigeria Gift Card Consumer Purchase Behaviour, 2023
Figure 165: Nigeria Expected Gift Card Purchase in 2023
Figure 166: Nigeria Gift Card Spend - Large Enterprise, 2023
Figure 167: Nigeria Gift Card Spend - Mid Tier, 2023
Figure 168: Nigeria Gift Card Spend - Small Scale, 2023
Figure 169: Nigeria Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Figure 170: Nigeria Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Figure 171: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 172: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 173: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 174: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Figure 175: Nigeria Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Figure 176: Nigeria Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 177: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 178: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Figure 179: Nigeria Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 180: Nigeria Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Figure 181: Nigeria Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 182: Nigeria Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Figure 183: Nigeria Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Figure 184: Nigeria Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Figure 185: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 186: Nigeria Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 187: Nigeria Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Figure 188: Nigeria Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Figure 189: Nigeria Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Figure 190: Nigeria Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Figure 191: Nigeria Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Figure 192: Nigeria Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Figure 193: Nigeria Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Figure 194: Nigeria Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Figure 195: Nigeria Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Figure 196: Nigeria Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Figure 197: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 198: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 199: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 200: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Figure 201: Nigeria Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Figure 202: Nigeria Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 203: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 204: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Figure 205: Nigeria Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 206: Nigeria Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Figure 207: Nigeria Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 208: Nigeria Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Figure 209: Nigeria Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Figure 210: Nigeria Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Figure 211: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 212: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 213: Nigeria Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Figure 214: Nigeria Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Figure 215: Nigeria Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Figure 216: Nigeria Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Figure 217: Nigeria Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Figure 218: Nigeria Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Figure 219: Nigeria Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Figure 220: Nigeria Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Figure 221: Nigeria Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 222: Nigeria Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Figure 223: Nigeria Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 224: Nigeria Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Figure 225: Nigeria Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 226: Nigeria Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Figure 227: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 228: Nigeria Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 229: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 230: Nigeria Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 231: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 232: Nigeria Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 233: Nigeria Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 234: Nigeria Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 235: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 236: Nigeria Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 237: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 238: Nigeria Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 239: Nigeria Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Figure 240: Nigeria Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Figure 241: Nigeria Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 242: Nigeria Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 243: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 244: Nigeria Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 245: Nigeria Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 246: Nigeria Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 247: Nigeria Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 248: Nigeria Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 249: Nigeria Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 250: Nigeria Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 251: Nigeria Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 252: Nigeria Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 253: Nigeria Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 254: Nigeria Travel - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 255: Nigeria Sales Uplift by Retail Sector (%), 2023
Figure 256: Nigeria Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 257: Nigeria Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 258: Nigeria Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 259: Nigeria Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 260: Nigeria Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 261: Nigeria Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 262: Nigeria Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 263: Nigeria Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 264: Nigeria Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 265: Nigeria Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 266: Nigeria Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 267: Nigeria Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 268: Nigeria Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 269: Nigeria Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 270: Nigeria Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 271: Nigeria Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 272: Nigeria Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 273: Nigeria Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 274: Nigeria Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 275: Nigeria Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 276: Nigeria Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 277: Nigeria Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 278: Nigeria Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 279: Nigeria Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2023-2028
Figure 280: Nigeria Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 281: Nigeria Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 282: Nigeria Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 283: Nigeria Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
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