According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Malaysia is expected to grow by 12.5% on annual basis to reach US$ 534.1 million in 2022. In value terms, th...
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Malaysia is expected to grow by 12.5% on annual basis to reach US$ 534.1 million in 2022. In value terms, the Loyalty Programs Market in Malaysia has recorded a CAGR of 12.9% during 2017–2021. The Loyalty Programs Market in Malaysia will continue to grow over the forecast period and is expected to record a CAGR of 12.3% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 474.7 million in 2021 to reach US$ 848.0 million by 2026. The loyalty and rewards programs industry is growing market across Southeast Asia. The demand for loyalty programs has surged significantly among consumers throughout the region, including in Malaysia. As a result of this increasing demand among Malaysian consumers, loyalty and rewards programs are being adopted by several brands across various industry verticals, who are using it as a tool for consumer retention and further developing a sustainable relationship with customers in the country. While the growth of the loyalty and rewards programs industry in Southeast Asia is driven by the markets in Vietnam and Thailand, the market in Malaysia has also recorded strong growth over the last three to four years on the back of growing consumer demand for loyalty programs. This has also led to a number of different brands launching innovative solutions to further drive the growth of their business in Malaysia. From government-owned businesses to retail chain outlets and e-commerce platforms, loyalty solution adoption has surged in the country. Moreover, new-age fintech firms such as buy now pay later providers are also jumping on the loyalty and rewards programs solution to retain existing users while attracting new consumers to their deferred payment solution in Malaysia. In recent years, retail loyalty programs have grown substantially in the country and have also played a significant role in influencing the choices of consumers in Malaysia. In Malaysia, there is an increasing demand among consumers for loyalty and rewards programs. According to PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, nearly 85% of the consumers have stated that they prefer to shop for products and goods from a store that offers a loyalty and rewards program. Moreover, consumers are also willing to travel to a physical store to make purchases if they are able to collect and redeem their loyalty points. This shows the demand and popularity of loyalty programs among Malaysian consumers. Notably, the demand for loyalty programs is also high among online shoppers in the country. The survey also revealed that around 84.5% of the consumers would frequently shop from the same online store if they were offered a loyalty and rewards program. With this growing popularity of loyalty programs among both online and offline shoppers, PayNXT360 expects substantial market growth over the next two to three years in Malaysia. Strategic partnerships are rising between loyalty card program providers to expand their market in Malaysia With the changing technological landscape, loyalty card program providers are also seeking to adopt and implement new tools for better customer engagement, which can help them drive their growth. Consequently, these providers are entering into strategic partnerships with leading SaaS providers in the country. For instance, • In June 2021, BonusLink, the multiparty loyalty card program provider, announced that it had entered into a strategic partnership with Netcore Cloud, the leading full-stack SaaS firm. Under the strategic partnership, Netcore Cloud is expected to help BonusLink in replacing its traditional marketing tools with the intelligent platform offered by Netcore. This is expected to allow BonusLink to offer enhanced and personalized experiences to its loyal members while encouraging repeat purchases. PayNXT360 expects more such strategic partnerships between loyalty program providers and SaaS-based firms, thereby helping providers in delivering AI-powered customer experiences. This will also boost the growth of loyalty program providers from the short to medium-term perspective in Malaysia. Car manufacturers are launching innovative loyalty programs to lure more buyers in Malaysia Loyalty programs are finding use-cases across different industries in Malaysia. Notably, car manufacturers are using the tool as a way to lure more buyers as well as to ensure that they remain loyal to the brand. Moreover, through the launch of a loyalty program, car manufacturers are seeking to enhance customer experience. For instance, • In April 2021, Hyundai-Sime Darby Motors announced that the firm had launched two after-sales loyalty programs in Malaysia. The two loyalty programs include the i-Care Plus and a Loyalty Card, which offers freebies and discounts only to Hyundai customers. Notably, the i-Care Plus program is only available for vehicles that are four years or older. The customers can sign up for the program at any authorized center across the country for just RM20. The loyalty program provides a 10% discount on selected parts, a 5% discount on labor charges, and two free engine oils bottles and an oil filter. • On the other hand, the Loyalty Card program offered by Hyundai comes with the ownership of any Hyundai model. The exclusive benefits offered under the program include a 20% discount on KLIMA Fresh and BlueChem products if bought during the month of April 2021. Notably, customers are expected to receive more benefits in the future, including discounts on merchandise and higher trade-in value when the customer purchases another Hyundai vehicle.
This report provides in-depth, data-centric analysis of loyalty in Malaysia. Below is a summary of key market segments: Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026 • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026 --Loyalty Schemes --Loyalty Platforms • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026 --Point-based Loyalty Program --Tiered Loyalty Program --Subscription Loyalty Program --Perks Loyalty Program --Coalition Loyalty Program --Hybrid Loyalty Program • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026 --In-Store --Online --Mobile • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026 --Retail --Financial Services --Healthcare & Wellness --Restaurants & Food Delivery --Travel & Hospitality (Cabs, Hotels, Airlines) --Telecoms --Media & Entertainment --Others • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026 --Diversified Retailers --Department Stores --Specialty Stores --Clothing, Footwear & Accessories --Toy & Hobby Shops --Supermarket and Convenience Store --Home Merchandise --Other • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026 --Card Based Access --Digital Access • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026 --B2C Consumers --B2B Consumers • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026 --Software --Services • Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026 --Custom Built Platform --Off the Shelf Platform • Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021 --By Age Group --By Income Level --By Gender
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Loyalty Definitions 1.4 Disclaimer 2 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators 3 Malaysia Key Market Insight and Innovation 3.1 Malaysia Consumer Behavior 3.2 Malaysia Competitive Landscape and Growth Strategies 3.3 Malaysia Regulation Trends 4 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains 4.1 Malaysia Loyalty Spend Share by Functional Domains, 2017-2026 4.2 Malaysia Loyalty Spend Value by Loyalty Schemes, 2017-2026 4.3 Malaysia Loyalty Spend Value by Loyalty Platforms, 2017-2026 5 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type 5.1 Malaysia Loyalty Spend Share by Loyalty Program Type, 2017-2026 5.2 Malaysia Loyalty Spend Value by Point-based Loyalty Program, 2017-2026 5.3 Malaysia Loyalty Spend Value by Tiered Loyalty Program, 2017-2026 5.4 Malaysia Loyalty Spend Value by Subscription Loyalty Program, 2017-2026 5.5 Malaysia Loyalty Spend Value by Perks Loyalty Program, 2017-2026 5.6 Malaysia Loyalty Spend Value by Coalition Loyalty Program, 2017-2026 5.7 Malaysia Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026 6 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Channel 6.1 Malaysia Loyalty Spend Share by Channel, 2017-2026 6.2 Malaysia Loyalty Spend Value by In-Store, 2017-2026 6.3 Malaysia Loyalty Spend Value by Online, 2017-2026 6.4 Malaysia Loyalty Spend Value by Mobile, 2017-2026 7 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors 7.1 Malaysia Loyalty Spend Share by Key Sectors, 2017-2026 7.2 Malaysia Loyalty Spend Value in Retail, 2017-2026 7.3 Malaysia Loyalty Spend Value in Financial Services, 2017-2026 7.4 Malaysia Loyalty Spend Value in Healthcare & Wellness, 2017-2026 7.5 Malaysia Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026 7.6 Malaysia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026 7.7 Malaysia Loyalty Spend Value in Telecoms, 2017-2026 7.8 Malaysia Loyalty Spend Value in Media & Entertainment, 2017-2026 7.9 Malaysia Loyalty Spend Value in Others, 2017-2026 8 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Retail 8.1 Malaysia Loyalty Spend Share by Retail Segments, 2017-2026 8.2 Malaysia Loyalty Spend Value by Diversified Retailers, 2017-2026 8.3 Malaysia Loyalty Spend Value by Department Stores, 2017-2026 8.4 Malaysia Loyalty Spend Value by Specialty Stores, 2017-2026 8.5 Malaysia Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026 8.6 Malaysia Loyalty Spend Value by Toy & Hobby Shops, 2017-2026 8.7 Malaysia Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026 8.8 Malaysia Loyalty Spend Value by Home Merchandise, 2017-2026 8.9 Malaysia Loyalty Spend Value by Other, 2017-2026 9 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility 9.1 Malaysia Loyalty Spend Share by Accessibility, 2017-2026 9.2 Malaysia Loyalty Spend Value by Card Based Access, 2017-2026 9.3 Malaysia Loyalty Spend Value by Digital Access, 2017-2026 10 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type 10.1 Malaysia Loyalty Spend Share by Consumer Type, 2017-2026 10.2 Malaysia Loyalty Spend Value by B2C Consumers, 2017-2026 10.3 Malaysia Loyalty Spend Value by B2B Consumers, 2017-2026 11 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms 11.1 Malaysia Loyalty Spend Share by Loyalty Platform, 2017-2026 11.2 Malaysia Loyalty Spend Value by Software, 2017-2026 11.3 Malaysia Loyalty Spend Value by Services, 2017-2026 12 Malaysia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms 12.1 Malaysia Loyalty Spend Share by Software Platforms, 2017-2026 12.2 Malaysia Loyalty Spend Value by Custom Built Platform, 2017-2026 12.3 Malaysia Loyalty Spend Value by Off the Shelf Platform, 2017-2026 13 Malaysia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior 13.1 Malaysia Loyalty Spend Share by Age Group, 2021 13.2 Malaysia Loyalty Spend Share by Income Level, 2021 13.3 Malaysia Loyalty Spend Share by Gender, 2021 14 Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: Malaysia Total Loyalty Spend Value (US$ Million), 2017-2026 Table 2: Malaysia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026 Table 3: Malaysia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026 Table 4: Malaysia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026 Table 5: Malaysia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026 Table 6: Malaysia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026 Table 7: Malaysia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026 Table 8: Malaysia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026 Table 9: Malaysia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026 Table 10: Malaysia Loyalty Spend Value by In-Store (US$ Million), 2017-2026 Table 11: Malaysia Loyalty Spend Value by Online (US$ Million), 2017-2026 Table 12: Malaysia Loyalty Spend Value by Mobile (US$ Million), 2017-2026 Table 13: Malaysia Loyalty Spend Value in Retail (US$ Million), 2017-2026 Table 14: Malaysia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026 Table 15: Malaysia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026 Table 16: Malaysia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026 Table 17: Malaysia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026 Table 18: Malaysia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026 Table 19: Malaysia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026 Table 20: Malaysia Loyalty Spend Value in Others (US$ Million), 2017-2026 Table 21: Malaysia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026 Table 22: Malaysia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026 Table 23: Malaysia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026 Table 24: Malaysia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026 Table 25: Malaysia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026 Table 26: Malaysia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026 Table 27: Malaysia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026 Table 28: Malaysia Loyalty Spend Value by Other (US$ Million), 2017-2026 Table 29: Malaysia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026 Table 30: Malaysia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026 Table 31: Malaysia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026 Table 32: Malaysia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026 Table 33: Malaysia Loyalty Spend Value by Software (US$ Million), 2017-2026 Table 34: Malaysia Loyalty Spend Value by Services (US$ Million), 2017-2026 Table 35: Malaysia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026 Table 36: Malaysia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 1: PayNXT360’s Methodology Framework Figure 2: Malaysia Total Loyalty Spend Value (US$ Million), 2017-2026 Figure 3: Malaysia Loyalty Spend Share By Functional Domains (%), 2017-2026 Figure 4: Malaysia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026 Figure 5: Malaysia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026 Figure 6: Malaysia Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026 Figure 7: Malaysia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026 Figure 8: Malaysia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026 Figure 9: Malaysia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026 Figure 10: Malaysia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026 Figure 11: Malaysia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026 Figure 12: Malaysia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026 Figure 13: Malaysia Loyalty Spend Share by Channel (%), 2017-2026 Figure 14: Malaysia Loyalty Spend Value by In-Store (US$ Million), 2017-2026 Figure 15: Malaysia Loyalty Spend Value by Online (US$ Million), 2017-2026 Figure 16: Malaysia Loyalty Spend Value by Mobile (US$ Million), 2017-2026 Figure 17: Malaysia Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026 Figure 18: Malaysia Loyalty Spend Value in Retail (US$ Million), 2017-2026 Figure 19: Malaysia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026 Figure 20: Malaysia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026 Figure 21: Malaysia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026 Figure 22: Malaysia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026 Figure 23: Malaysia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026 Figure 24: Malaysia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026 Figure 25: Malaysia Loyalty Spend Value in Others (US$ Million), 2017-2026 Figure 26: Malaysia Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026 Figure 27: Malaysia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026 Figure 28: Malaysia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026 Figure 29: Malaysia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026 Figure 30: Malaysia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026 Figure 31: Malaysia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026 Figure 32: Malaysia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026 Figure 33: Malaysia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026 Figure 34: Malaysia Loyalty Spend Value by Other (US$ Million), 2017-2026 Figure 35: Malaysia Loyalty Spend Share by Accessibility (%), 2021 Vs 2026 Figure 36: Malaysia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026 Figure 37: Malaysia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026 Figure 38: Malaysia Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026 Figure 39: Malaysia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026 Figure 40: Malaysia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026 Figure 41: Malaysia Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026 Figure 42: Malaysia Loyalty Spend Value by Software (US$ Million), 2017-2026 Figure 43: Malaysia Loyalty Spend Value by Services (US$ Million), 2017-2026 Figure 44: Malaysia Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026 Figure 45: Malaysia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026 Figure 46: Malaysia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026 Figure 47: Malaysia Loyalty Spend Share by Age Group (%), 2021 Figure 48: Malaysia Loyalty Spend Share by Income Level (%), 2021 Figure 49: Malaysia Loyalty Spend Share by Gender (%), 2021
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