According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in 2024. The gift card industry in Kenya will continue to grow over the...
According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in 2024. The gift card industry in Kenya will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2024-2028. Gift card market in the country will increase from US$0.4 billion in 2023 to reach US$0.7 billion by 2028. Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Total Spend on Gifts in Kenya • By Consumer Segment (Retail and Corporate) • By Product Categories (13 Segments) • By Retail Sectors (7 Segments) Gift Card Market Size by KPIs across Consumer Segments in Kenya • Gross Load Value • Transaction Value • Unused Value • Average Value Per Transaction • Transaction Volume • Average Value of Card Purchased • Number of Cards Gift Card Market Size by Consumer Segment in Kenya • Retail Consumer • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise) Digital Gift Card Market Size in Kenya • By Retail Consumer • By Retail Purchase Occasion • By Corporate Consumer • By Corporate Purchase Occasion • By Company Size Gift Card Market Size by Retail Consumer in Kenya • By Functional Attribute • By Occasion 1. Festivals & Special Celebration Days 2. Milestone Celebration 3. Self-Use 4. Other • Value by Purchase Channel Gift Card Spend by Consumer Behavior and Demographics in Kenya • Consumer Purchase Behaviour • Gift Card Buyer by Age Group • Gift Card Buyer by Income Level • Gift Card Buyer by Gender Gift Card Market Size by Corporate Consumer in Kenya • By Functional Attribute • By Occasion 1. Employee Incentive 2. Sales Incentive 3. Consumer Incentive • By Scale of Business Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya • Food & Beverage • Health, Wellness & Beauty • Apparel, Footwear & Accessories • Books & Media Products • Consumer Electronics • Restaurants & Bars • Toys, Kids, and Babies • Jewelry • Sporting Goods • Home & Kitchen Accessories & Appliances • Travel • Entertainment & Gaming • Other Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya • Ecommerce & Department Stores • Restaurants & Bars • Supermarket, Hypermarket, Convenience Store • Entertainment & Gaming • Specialty Stores • Health & Wellness • Travel Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya • Gift Card Online Sales • Gift Card Offline Sales • 1st Party Sales • 3rd Party Sales • Sales Uplift
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in Kenya. • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks. • Get insights into consumer attitude and behaviour in Kenya: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers. • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions. • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
1 About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2 Kenya Total Gift Spend Analyzer 2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028 2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028 2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028 2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028 2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028 2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028 2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028 3 Kenya Retail Consumer Gift Spend Analyzer 3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028 3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028 3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028 3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028 3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028 3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028 4 Kenya Corporate Consumer Gift Spend Analyzer 4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028 4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028 4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028 4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028 4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028 4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028 5 Kenya Gift Card Spend Analyzer 5.1 Gift Card Spend Market Size and Forecast, 2019-2028 5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028 5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028 5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028 5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028 6 Kenya Digital Gift Card Spend Analyzer 6.1 Digital Gift Card Market Size and Forecast, 2019-2028 6.2 Digital Gift Card Penetration by Occasion, 2019-2028 6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028 6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028 6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028 6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028 6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028 6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028 6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028 6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028 7 Kenya Gift Card Spend Share by Demographics and Purchase Behaviour 7.1 Gift Card Spend Share by Age, Income, and Gender, 2023 7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023 7.3 Gift Card Consumer Purchase Behaviour, 2023 7.4 Corporate Consumer Gift Card Spend by Company Type, 2023 8 Kenya Retail Consumer Gift Card Spend Analyzer 8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028 8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028 8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028 9 Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028 9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028 9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028 9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028 9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028 10 Kenya Retail Consumer Gift Card Spend Analysis by Occasion 10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028 10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028 10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028 10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028 10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028 11 Kenya Corporate Consumer Gift Card Spend Analyzer 11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028 11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028 11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028 12 Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute 12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028 12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028 12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028 12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028 13 Kenya Corporate Consumer Gift Card Spend Analysis by Occasion 13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028 13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028 13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028 13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028 14 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size 14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028 14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028 14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028 14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028 15 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute 15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028 16 Kenya Gift Card Spend Analysis by Distribution Channel 16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028 16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028 16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028 16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028 17 Kenya Gift Card Spend Analysis by Retail Sector 17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028 17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028 17.3 Sales Uplift by Retail Sector, 2023 18 Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector 18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028 18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028 19 Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector 19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028 19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
Table 1: Kenya Total Gift Spend Analysis (US$ Million), 2019-2028 Table 2: Kenya Gift Card Penetration by Market Value (%), 2019-2028 Table 3: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Table 4: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Table 5: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028 Table 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028 Table 7: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028 Table 8: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028 Table 9: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Table 10: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Table 11: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028 Table 12: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028 Table 13: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Table 14: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Table 15: Kenya Gift Card Load Value (US$ Million), 2019-2028 Table 16: Kenya Number of Gift Cards Purchased (Million) 2019-2028 Table 17: Kenya Gift Card Transaction Value (US$ Million), 2019-2028 Table 18: Kenya Gift Card Transaction Volume (Million), 2019-2028 Table 19: Kenya Average Value of Per Transaction (US$), 2019-2028 Table 20: Kenya Unused Value of Gift Card Purchased (US$ Million), 2019-2028 Table 21: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028 Table 22: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028 Table 23: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 24: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028 Table 25: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028 Table 26: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Table 27: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Table 28: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Table 29: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028 Table 30: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028 Table 31: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Table 32: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Table 33: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 34: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 35: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Table 36: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Table 37: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 38: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 39: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028 Table 40: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028 Table 41: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Table 42: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Table 43: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Table 44: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Table 45: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Table 46: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Table 47: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2019-2028 Table 48: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028 Table 49: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 50: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 51: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 52: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028 Table 53: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028 Table 54: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Table 55: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 56: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028 Table 57: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028 Table 58: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028 Table 59: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028 Table 60: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028 Table 61: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028 Table 62: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028 Table 63: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 64: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 65: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028 Table 66: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028 Table 67: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028 Table 68: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028 Table 69: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028 Table 70: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028 Table 71: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028 Table 72: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028 Table 73: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028 Table 74: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028 Table 75: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 76: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 77: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 78: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028 Table 79: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028 Table 80: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Table 81: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 82: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028 Table 83: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028 Table 84: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028 Table 85: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028 Table 86: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028 Table 87: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028 Table 88: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028 Table 89: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Table 90: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Table 91: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028 Table 92: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028 Table 93: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028 Table 94: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028 Table 95: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028 Table 96: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028 Table 97: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028 Table 98: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028 Table 99: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028 Table 100: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028 Table 101: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028 Table 102: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028 Table 103: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028 Table 104: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028 Table 105: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 106: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Table 107: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 108: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Table 109: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Table 110: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Table 111: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Table 112: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Table 113: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Table 114: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Table 115: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Table 116: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Table 117: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028 Table 118: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Figure 1: PayNXT360’s Methodology Framework Figure 2: Kenya Total Gift Spend Analysis (US$ Million), 2019-2028 Figure 3: Kenya Gift Card Penetration by Market Value (%), 2019-2028 Figure 4: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Figure 5: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Figure 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028 Figure 7: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028 Figure 8: Kenya Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 9: Kenya Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 10: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 11: Kenya Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 12: Kenya Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 13: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 14: Kenya Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 15: Kenya Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 16: Kenya Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 17: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 18: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 19: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 20: Kenya Other - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 21: Kenya Food & Beverage - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 22: Kenya Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 23: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 24: Kenya Books & Media Products - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 25: Kenya Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 26: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 27: Kenya Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 28: Kenya Jewelry - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 29: Kenya Sporting Goods - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 30: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 31: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 32: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 33: Kenya Other - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 34: Kenya Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 35: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 36: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 37: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 38: Kenya Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 39: Kenya Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 40: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 41: Kenya Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 42: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 43: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 44: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 45: Kenya Specialty Stores - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 46: Kenya Health & Wellness - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 47: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 48: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028 Figure 49: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028 Figure 50: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Figure 51: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Figure 52: Kenya Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 53: Kenya Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 54: Kenya Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 55: Kenya Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 56: Kenya Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 57: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 58: Kenya Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 59: Kenya Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 60: Kenya Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 61: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 62: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 63: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 64: Kenya Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 65: Kenya Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 66: Kenya Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 67: Kenya Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 68: Kenya Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 69: Kenya Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 70: Kenya Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 71: Kenya Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 72: Kenya Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 73: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 74: Kenya Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 75: Kenya Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028 Figure 76: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 77: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 78: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 79: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 80: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 81: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 82: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 83: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 84: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 85: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 86: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 87: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 88: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 89: Kenya Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 90: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028 Figure 91: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028 Figure 92: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028 Figure 93: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028 Figure 94: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 95: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 96: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 97: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 98: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 99: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 100: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 101: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 102: Kenya Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 103: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 104: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 105: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 106: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 107: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 108: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 109: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 110: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 111: Kenya Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 112: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 113: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 114: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 115: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 116: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 117: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 118: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028 Figure 119: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 120: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 121: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 122: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 123: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 124: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 125: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028 Figure 126: Kenya Gift Card Load Value (US$ Million), 2019-2028 Figure 127: Kenya Number of Gift Cards Purchased (Million) 2019-2028 Figure 128: Kenya Gift Card Transaction Value (US$ Million), 2019-2028 Figure 129: Kenya Gift Card Transaction Volume (Million), 2019-2028 Figure 130: Kenya Average Value of Per Transaction (US$), 2019-2028 Figure 131: Kenya Unused Value of Gift Card Purchased (US$ Million), 2019-2028 Figure 132: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028 Figure 133: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028 Figure 134: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 135: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028 Figure 136: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028 Figure 137: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Figure 138: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Figure 139: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Figure 140: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028 Figure 141: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028 Figure 142: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Figure 143: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Figure 144: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 145: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 146: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028 Figure 147: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028 Figure 148: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 149: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 150: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028 Figure 151: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028 Figure 152: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Figure 153: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Figure 154: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Figure 155: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Figure 156: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028 Figure 157: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028 Figure 158: Kenya Gift Card Spend Share by Age, 2023 Figure 159: Kenya Gift Card Spend by Income, 2023 Figure 160: Kenya Gift Card Spend by Gender, 2023 Figure 161: Kenya Digital Gift Card Spend Share by Age, 2023 Figure 162: Kenya Digital Gift Card Spend by Income, 2023 Figure 163: Kenya Digital Gift Card Spend by Gender, 2023 Figure 164: Kenya Gift Card Consumer Purchase Behaviour, 2023 Figure 165: Kenya Expected Gift Card Purchase in 2023 Figure 166: Kenya Gift Card Spend - Large Enterprise, 2023 Figure 167: Kenya Gift Card Spend - Mid Tier, 2023 Figure 168: Kenya Gift Card Spend - Small Scale, 2023 Figure 169: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2019-2028 Figure 170: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028 Figure 171: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 172: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 173: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 174: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028 Figure 175: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028 Figure 176: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Figure 177: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 178: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028 Figure 179: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028 Figure 180: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028 Figure 181: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028 Figure 182: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028 Figure 183: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028 Figure 184: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028 Figure 185: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 186: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 187: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028 Figure 188: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028 Figure 189: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028 Figure 190: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028 Figure 191: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028 Figure 192: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028 Figure 193: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028 Figure 194: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028 Figure 195: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028 Figure 196: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028 Figure 197: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 198: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 199: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 200: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028 Figure 201: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028 Figure 202: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028 Figure 203: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 204: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028 Figure 205: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028 Figure 206: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028 Figure 207: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028 Figure 208: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028 Figure 209: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028 Figure 210: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028 Figure 211: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028 Figure 212: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028 Figure 213: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028 Figure 214: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028 Figure 215: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028 Figure 216: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028 Figure 217: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028 Figure 218: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028 Figure 219: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028 Figure 220: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028 Figure 221: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028 Figure 222: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028 Figure 223: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028 Figure 224: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028 Figure 225: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028 Figure 226: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028 Figure 227: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 228: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Figure 229: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 230: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Figure 231: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028 Figure 232: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028 Figure 233: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Figure 234: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Figure 235: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Figure 236: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Figure 237: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028 Figure 238: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028 Figure 239: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028 Figure 240: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028 Figure 241: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 242: Kenya Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 243: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 244: Kenya Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 245: Kenya Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 246: Kenya Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 247: Kenya Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 248: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 249: Kenya Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 250: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 251: Kenya Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 252: Kenya Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 253: Kenya Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 254: Kenya Travel - Total Gift Card Spend Market Share Analysis (%), 2023-2028 Figure 255: Kenya Sales Uplift by Retail Sector (%), 2023 Figure 256: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 257: Kenya Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 258: Kenya Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 259: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 260: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 261: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 262: Kenya Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 263: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 264: Kenya Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 265: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 266: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 267: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 268: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 269: Kenya Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 270: Kenya Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 271: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 272: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 273: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 274: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 275: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 276: Kenya Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028 Figure 277: Kenya Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 278: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 279: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2023-2028 Figure 280: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 281: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 282: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028 Figure 283: Kenya Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
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