loading...
Cross
Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook)

Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook)

According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in 2024. The gift card industry in Kenya will continue to grow over the...

Kenya Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast; Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Distribution Channel, Occasions, Retail Sectors, Function (Open Loop, Closed Loop), City Type, and Demographics – Q1 2024 Update
Summary
According to PayNXT360, gift card industry in the country is expected to grow by 12.7% on annual basis to reach US$0.4 billion in 2024.

The gift card industry in Kenya will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2024-2028. Gift card market in the country will increase from US$0.4 billion in 2023 to reach US$0.7 billion by 2028.

Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.

This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast. 
Scope
Total Spend on Gifts in Kenya
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Kenya
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Kenya
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Kenya
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in Kenya
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Kenya
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Kenya
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business


Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Kenya
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Kenya
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Kenya
• Gift Card Online Sales 
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift
Reason to buy
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in Kenya.

• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.

• Get insights into consumer attitude and behaviour in Kenya: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.

• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.

• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer

2 Kenya Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2019-2028
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2019-2028
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2019-2028
2.4 Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
2.5 Gift Spend Market Share Analysis by Product Category, 2019-2028
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
2.7 Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

3 Kenya Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2019-2028
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2019-2028
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
3.4 Retail Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
3.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
3.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

4 Kenya Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2019-2028
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2019-2028
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category, 2019-2028
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category, 2019-2028
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector, 2019-2028
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector, 2019-2028

5 Kenya Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2019-2028
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2019-2028
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2019-2028
5.4 Gift Card Spend Market Share Analysis by Consumer Segment, 2019-2028
5.5 Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
5.6 Digital Gift Card Spend Market Size and Forecast, 2019-2028

6 Kenya Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2019-2028
6.2 Digital Gift Card Penetration by Occasion, 2019-2028
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2019-2028
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2019-2028
6.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size, 2019-2028
6.8 Large Enterprise Segment Digital Gift Card Spend Analysis, 2019-2028
6.9 Mid-Tier Segment Digital Gift Card Spend Analysis, 2019-2028
6.1 Small Scale Segment Digital Gift Card Spend Analysis, 2019-2028

7 Kenya Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender, 2023
7.2 Digital Gift Card Spend Share by Age, Income, and Gender, 2023
7.3 Gift Card Consumer Purchase Behaviour, 2023
7.4 Corporate Consumer Gift Card Spend by Company Type, 2023

8 Kenya Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2019-2028
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

9 Kenya Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

10 Kenya Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2019-2028
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2019-2028
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2019-2028
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2019-2028

11 Kenya Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2019-2028
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2019-2028

12 Kenya Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2019-2028
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2019-2028
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute, 2019-2028

13 Kenya Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2019-2028
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2019-2028
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2019-2028
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2019-2028

14 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size, 2019-2028
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2019-2028
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2019-2028

15 Kenya Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute, 2019-2028

16 Kenya Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2021-2028
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2021-2028

17 Kenya Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
17.3 Sales Uplift by Retail Sector, 2023

18 Kenya Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028

19 Kenya Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2019-2028
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector, 2019-2028
List Of Table
Table 1: Kenya Total Gift Spend Analysis (US$ Million), 2019-2028
Table 2: Kenya Gift Card Penetration by Market Value (%), 2019-2028
Table 3: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 4: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 5: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 7: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 8: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 9: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 10: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 11: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Table 12: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Table 13: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Table 14: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Table 15: Kenya Gift Card Load Value (US$ Million), 2019-2028
Table 16: Kenya Number of Gift Cards Purchased (Million) 2019-2028
Table 17: Kenya Gift Card Transaction Value (US$ Million), 2019-2028
Table 18: Kenya Gift Card Transaction Volume (Million), 2019-2028
Table 19: Kenya Average Value of Per Transaction (US$), 2019-2028
Table 20: Kenya Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Table 21: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Table 22: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Table 23: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 24: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Table 25: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 26: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 27: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 28: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 29: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Table 30: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Table 31: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 32: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 33: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 34: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 35: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Table 36: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Table 37: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 38: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 39: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 40: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Table 41: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 42: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 43: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 44: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 45: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Table 46: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Table 47: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 48: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 49: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 50: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 51: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 52: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Table 53: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Table 54: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 55: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 56: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 57: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 58: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 59: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 60: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Table 61: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 62: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 63: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 64: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 65: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Table 66: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Table 67: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Table 68: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Table 69: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Table 70: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Table 71: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Table 72: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Table 73: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Table 74: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Table 75: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 76: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 77: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 78: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Table 79: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Table 80: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Table 81: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 82: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Table 83: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Table 84: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 85: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Table 86: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Table 87: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Table 88: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Table 89: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Table 90: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Table 91: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Table 92: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Table 93: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Table 94: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Table 95: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Table 96: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Table 97: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Table 98: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Table 99: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 100: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Table 101: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 102: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Table 103: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Table 104: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Table 105: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 106: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 107: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 108: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 109: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Table 110: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Table 111: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 112: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 113: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 114: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 115: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Table 116: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Table 117: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Table 118: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Kenya Total Gift Spend Analysis (US$ Million), 2019-2028
Figure 3: Kenya Gift Card Penetration by Market Value (%), 2019-2028
Figure 4: Kenya Total Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 5: Kenya Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 6: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Figure 7: Kenya Total Gift Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Figure 8: Kenya Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 9: Kenya Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 10: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 11: Kenya Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 12: Kenya Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 13: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 14: Kenya Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 15: Kenya Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 16: Kenya Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 17: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 18: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 19: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 20: Kenya Other - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 21: Kenya Food & Beverage - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 22: Kenya Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 23: Kenya Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 24: Kenya Books & Media Products - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 25: Kenya Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 26: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 27: Kenya Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 28: Kenya Jewelry - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 29: Kenya Sporting Goods - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 30: Kenya Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 31: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 32: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 33: Kenya Other - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 34: Kenya Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 35: Kenya Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 36: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 37: Kenya Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 38: Kenya Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 39: Kenya Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 40: Kenya Travel - Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 41: Kenya Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 42: Kenya Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 43: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 44: Kenya Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 45: Kenya Specialty Stores - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 46: Kenya Health & Wellness - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 47: Kenya Travel - Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 48: Kenya Retail Consumer Gift Spend Analysis (US$ Million), 2019-2028
Figure 49: Kenya Retail Consumer Gift Card Penetration by Market Value (%), 2019-2028
Figure 50: Kenya Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 51: Kenya Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 52: Kenya Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 53: Kenya Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 54: Kenya Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 55: Kenya Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 56: Kenya Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 57: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 58: Kenya Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 59: Kenya Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 60: Kenya Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 61: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 62: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 63: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 64: Kenya Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 65: Kenya Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 66: Kenya Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 67: Kenya Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 68: Kenya Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 69: Kenya Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 70: Kenya Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 71: Kenya Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 72: Kenya Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 73: Kenya Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 74: Kenya Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 75: Kenya Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2023-2028
Figure 76: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 77: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 78: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 79: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 80: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 81: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 82: Kenya Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 83: Kenya Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 84: Kenya Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 85: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 86: Kenya Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 87: Kenya Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 88: Kenya Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 89: Kenya Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 90: Kenya Corporate Consumer Gift Spend Analysis (US$ Million), 2019-2028
Figure 91: Kenya Corporate Consumer Gift Card Penetration by Market Value (%), 2019-2028
Figure 92: Kenya Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2019-2028
Figure 93: Kenya Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2019-2028
Figure 94: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 95: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 96: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 97: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 98: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 99: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 100: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 101: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 102: Kenya Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 103: Kenya Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 104: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 105: Kenya Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 106: Kenya Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 107: Kenya Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 108: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 109: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 110: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 111: Kenya Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 112: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 113: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 114: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 115: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 116: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 117: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 118: Kenya Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2019-2028
Figure 119: Kenya Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 120: Kenya Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 121: Kenya Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 122: Kenya Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 123: Kenya Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 124: Kenya Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 125: Kenya Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2023-2028
Figure 126: Kenya Gift Card Load Value (US$ Million), 2019-2028
Figure 127: Kenya Number of Gift Cards Purchased (Million) 2019-2028
Figure 128: Kenya Gift Card Transaction Value (US$ Million), 2019-2028
Figure 129: Kenya Gift Card Transaction Volume (Million), 2019-2028
Figure 130: Kenya Average Value of Per Transaction (US$), 2019-2028
Figure 131: Kenya Unused Value of Gift Card Purchased (US$ Million), 2019-2028
Figure 132: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2019-2028
Figure 133: Kenya Gift Card Spend Market Share Analysis by Consumer Segment (%), 2019-2028
Figure 134: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 135: Kenya Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2019-2028
Figure 136: Kenya Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Figure 137: Kenya Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 138: Kenya Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 139: Kenya Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 140: Kenya Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2019-2028
Figure 141: Kenya Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2019-2028
Figure 142: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 143: Kenya Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 144: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 145: Kenya Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 146: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2019-2028
Figure 147: Kenya Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2019-2028
Figure 148: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 149: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 150: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Figure 151: Kenya Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2019-2028
Figure 152: Kenya Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 153: Kenya Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 154: Kenya Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 155: Kenya Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 156: Kenya Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2019-2028
Figure 157: Kenya Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2019-2028
Figure 158: Kenya Gift Card Spend Share by Age, 2023
Figure 159: Kenya Gift Card Spend by Income, 2023
Figure 160: Kenya Gift Card Spend by Gender, 2023
Figure 161: Kenya Digital Gift Card Spend Share by Age, 2023
Figure 162: Kenya Digital Gift Card Spend by Income, 2023
Figure 163: Kenya Digital Gift Card Spend by Gender, 2023
Figure 164: Kenya Gift Card Consumer Purchase Behaviour, 2023
Figure 165: Kenya Expected Gift Card Purchase in 2023
Figure 166: Kenya Gift Card Spend - Large Enterprise, 2023
Figure 167: Kenya Gift Card Spend - Mid Tier, 2023
Figure 168: Kenya Gift Card Spend - Small Scale, 2023
Figure 169: Kenya Retail Consumer Gift Card Load Value (US$ Million), 2019-2028
Figure 170: Kenya Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Figure 171: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 172: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 173: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 174: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2019-2028
Figure 175: Kenya Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2019-2028
Figure 176: Kenya Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 177: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 178: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Figure 179: Kenya Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 180: Kenya Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2019-2028
Figure 181: Kenya Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 182: Kenya Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2019-2028
Figure 183: Kenya Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Figure 184: Kenya Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Figure 185: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 186: Kenya Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 187: Kenya Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2019-2028
Figure 188: Kenya Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2019-2028
Figure 189: Kenya Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2019-2028
Figure 190: Kenya Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2019-2028
Figure 191: Kenya Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2019-2028
Figure 192: Kenya Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2019-2028
Figure 193: Kenya Retail Consumer Gift Card Load Value - Other (US$ Million), 2019-2028
Figure 194: Kenya Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2019-2028
Figure 195: Kenya Corporate Consumer Gift Card Load Value (US$ Million), 2019-2028
Figure 196: Kenya Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2019-2028
Figure 197: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 198: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 199: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 200: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2019-2028
Figure 201: Kenya Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2019-2028
Figure 202: Kenya Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2019-2028
Figure 203: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 204: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2019-2028
Figure 205: Kenya Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 206: Kenya Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2019-2028
Figure 207: Kenya Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2019-2028
Figure 208: Kenya Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2019-2028
Figure 209: Kenya Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2019-2028
Figure 210: Kenya Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2019-2028
Figure 211: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2019-2028
Figure 212: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2019-2028
Figure 213: Kenya Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2019-2028
Figure 214: Kenya Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2019-2028
Figure 215: Kenya Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2019-2028
Figure 216: Kenya Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2019-2028
Figure 217: Kenya Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2019-2028
Figure 218: Kenya Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2019-2028
Figure 219: Kenya Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2019-2028
Figure 220: Kenya Corporate Consumer Gift Card Market Share by Company Size (%), 2019-2028
Figure 221: Kenya Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 222: Kenya Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2019-2028
Figure 223: Kenya Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 224: Kenya Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2019-2028
Figure 225: Kenya Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2019-2028
Figure 226: Kenya Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2019-2028
Figure 227: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 228: Kenya Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 229: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 230: Kenya Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 231: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2019-2028
Figure 232: Kenya Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2019-2028
Figure 233: Kenya Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 234: Kenya Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 235: Kenya Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 236: Kenya Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 237: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2021-2028
Figure 238: Kenya Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2021-2028
Figure 239: Kenya Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2021-2028
Figure 240: Kenya Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2021-2028
Figure 241: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 242: Kenya Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 243: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 244: Kenya Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 245: Kenya Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 246: Kenya Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 247: Kenya Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 248: Kenya Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 249: Kenya Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 250: Kenya Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 251: Kenya Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 252: Kenya Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 253: Kenya Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 254: Kenya Travel - Total Gift Card Spend Market Share Analysis (%), 2023-2028
Figure 255: Kenya Sales Uplift by Retail Sector (%), 2023
Figure 256: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 257: Kenya Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 258: Kenya Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 259: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 260: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 261: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 262: Kenya Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 263: Kenya Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 264: Kenya Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 265: Kenya Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 266: Kenya Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 267: Kenya Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 268: Kenya Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 269: Kenya Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 270: Kenya Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 271: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 272: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 273: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 274: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 275: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 276: Kenya Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2019-2028
Figure 277: Kenya Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 278: Kenya Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 279: Kenya Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2023-2028
Figure 280: Kenya Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 281: Kenya Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 282: Kenya Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Figure 283: Kenya Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2023-2028
Request a Report
Email This Page to a colleague
Recipient #1
Recipient #2
Recipient #3
Recipient #4
Recipient #5
Want to speak to us directly?

Contact us on live chat or fill out a form with your enquiry

© PayNXT360, All rights reserved | Privacy Policy

Designed & Developed by Cross Atlantic