According to PayNXT360, social commerce industry in Italy is expected to grow by 37.2% on annual basis to reach US$5,992.58 million in 2024. The social commerce industry is expected to grow steadily...
According to PayNXT360, social commerce industry in Italy is expected to grow by 37.2% on annual basis to reach US$5,992.58 million in 2024. The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 31.1% during 2024-2029. The social commerce GMV in the country will increase from US$4,368.67 million in 2023 to reach US$23,219.46 million by 2029. This report provides a detailed data centric analysis of social commerce industry, covering market opportunities and risks. With over 50+ KPIs at country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in Italy. Below is a summary of key market segments: Italy Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 Italy Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2020-2029 • Italy Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2020-2029 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • Italy Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2020-2029 --B2B --B2C --C2C • Italy Social Commerce Industry Market Size and Forecast by End Use Device, 2020-2029 --Mobile --Desktop • Italy Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Domestic --Cross Border • Italy Social Commerce Industry Market Size and Forecast by Location, 2020-2029 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • Italy Social Commerce Industry Market Size and Forecast by Payment Method, 2020-2029 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • Italy Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • Italy Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2023 --By Age --By Income Level --By Gender
• In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2020-2029). • Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors. • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.
1. About this Report 1.1. Summary 1.2. Methodology 1.3. Social Commerce Definitions 1.4. Disclaimer 2. Italy Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1. Italy Ecommerce – Gross Merchandise Value Trend Analysis, 2020-2029 2.2. Italy Ecommerce – Average Value Per Transaction Trend Analysis, 2020-2029 2.3. Italy Ecommerce – Transaction Volume Trend Analysis, 2020-2029 3. Italy Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 3.1. Italy Social Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 3.2. Italy Social Commerce – Average Value Per Transaction Trend Analysis, 2020-2029 3.3. Italy Social Commerce – Transaction Volume Trend Analysis, 2020-2029 3.4. Italy Social Commerce Market Share Analysis by Key Players, 2023 4. Italy Social Commerce Industry Market Size and Forecast by Location 4.1. Italy Social Commerce Market Share by Location (%), 2023 4.2. Italy Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2020-2029 4.3. Italy Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2020-2029 5. Italy Social Commerce Industry Market Size and Forecast by Product Categories 5.1. Italy Social Commerce Market Share by Product Categories (%), 2023 5.2. Italy Social Commerce Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2020-2029 5.3. Italy Social Commerce Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2020-2029 5.4. Italy Social Commerce Food & Grocery – Gross Merchandise Value Trend Analysis, 2020-2029 5.5. Italy Social Commerce Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2020-2029 5.6. Italy Social Commerce Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029 5.7. Italy Social Commerce Travel – Gross Merchandise Value Trend Analysis, 2020-2029 5.8. Italy Social Commerce Accommodation – Gross Merchandise Value Trend Analysis, 2020-2029 6. Italy Social Commerce Industry Market Size and Forecast by End Use Consumer Segment 6.1. Italy Social Commerce Market Share by End Use Segment (%), 2023 6.2. Italy Social Commerce B2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.3. Italy Social Commerce B2B Segment – Gross Merchandise Value Trend Analysis, 2020-2029 6.4. Italy Social Commerce C2C Segment – Gross Merchandise Value Trend Analysis, 2020-2029 7. Italy Social Commerce Industry Market Size and Forecast by End Use Device 7.1. Italy Social Commerce Market Share by End Use Device (%), 2023 7.2. Italy Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2020-2029 7.3. Italy Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2020-2029 8. Italy Social Commerce Industry Market Size and Forecast by Cities 8.1. Italy Social Commerce Market Share by Cities (%), 2023 8.2. Italy Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.3. Italy Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 8.4. Italy Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2020-2029 9. Italy Social Commerce Industry Market Size and Forecast by Payment Method 9.1. Italy Social Commerce Market Share by Payment Method (%), 2023 9.2. Italy Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.3. Italy Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.4. Italy Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2020-2029 9.5. Italy Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2020-2029 9.6. Italy Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2020-2029 9.7. Italy Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2020-2029 9.8. Italy Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2020-2029 10. Italy Social Commerce Industry Market Size and Forecast by Platforms 10.1. Italy Social Commerce Market Share by Platforms Method (%), 2023 10.2. Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2020-2029 10.3. Italy Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2020-2029 10.4. Italy Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2020-2029 10.5. Italy Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2020-2029 10.6. Italy Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2020-2029 11. Italy Social Commerce Industry Market Size and Forecast by Contents 11.1. Italy Social Commerce Market Share by Contents (%), 2023 11.2. Italy Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.3. Italy Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2020-2029 11.4. Italy Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2020-2029 11.5. Italy Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2020-2029 11.6. Italy Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2020-2029 12. Italy Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour 12.1. Italy Social Commerce Spend Share by Age Group, 2023 12.2. Italy Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029 12.3. Italy Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029 12.4. Italy Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029 12.5. Italy Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029 12.6. Italy Social Commerce Share by Income Level, 2023 12.7. Italy Social Commerce Share by Gender, 2023 13. Further Reading 13.1. About PayNXT360 13.2. Related Research
Table 1: Italy Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 2: Italy Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 3: Italy Ecommerce – Transaction Volume (Million), 2020-2029 Table 4: Italy Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 5: Italy Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Table 6: Italy Social Commerce – Transaction Volume (Million), 2020-2029 Table 7: Italy Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2020-2029 Table 8: Italy Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Table 9: Italy Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Table 10: Italy Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Table 11: Italy Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Table 12: Italy Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Table 13: Italy Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Table 14: Italy Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Table 15: Italy Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Table 16: Italy Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 17: Italy Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 18: Italy Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Table 19: Italy Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Table 20: Italy Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Table 21: Italy Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 22: Italy Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 23: Italy Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Table 24: Italy Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 25: Italy Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 26: Italy Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Table 27: Italy Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Table 28: Italy Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Table 29: Italy Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Table 30: Italy Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Table 31: Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Table 32: Italy Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Table 33: Italy Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Table 34: Italy Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Table 35: Italy Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Table 36: Italy Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 37: Italy Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Table 38: Italy Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Table 39: Italy Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Table 40: Italy Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Table 41: Italy Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 42: Italy Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 43: Italy Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Table 44: Italy Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 1: PayNXT360’s Methodology Framework Figure 2: Italy Ecommerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 3: Italy Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 4: Italy Ecommerce – Transaction Volume (Million), 2020-2029 Figure 5: Italy Social Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 6: Italy Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2020-2029 Figure 7: Italy Social Commerce – Transaction Volume (Million), 2020-2029 Figure 8: Italy Social Commerce – Market Share Analysis by Key Players (%), 2023 Figure 9: Italy Social Commerce Market Share by Location (%), 2023 Figure 10: Italy Social Commerce by Cross-border – Gross Merchandise Value (US$ Million), 2020-2029 Figure 11: Italy Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2020-2029 Figure 12: Italy Social Commerce Market Share by Product Categories (%), 2023 Figure 13: Italy Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2020-2029 Figure 14: Italy Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2020-2029 Figure 15: Italy Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2020-2029 Figure 16: Italy Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2020-2029 Figure 17: Italy Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2020-2029 Figure 18: Italy Social Commerce Travel – Gross Merchandise Value (US$ Million), 2020-2029 Figure 19: Italy Social Commerce Accommodation – Gross Merchandise Value (US$ Million), 2020-2029 Figure 20: Italy Social Commerce Market Share by End Use Segment (%), 2023 Figure 21: Italy Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 22: Italy Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 23: Italy Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 24: Italy Social Commerce Market Share by End Use Device (%), 2023 Figure 25: Italy Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2020-2029 Figure 26: Italy Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2020-2029 Figure 27: Italy Social Commerce Market Share by Cities (%), 2023 Figure 28: Italy Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 29: Italy Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 30: Italy Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2020-2029 Figure 31: Italy Social Commerce Market Share by Payment Method (%), 2023 Figure 32: Italy Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 33: Italy Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 34: Italy Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2020-2029 Figure 35: Italy Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2020-2029 Figure 36: Italy Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2020-2029 Figure 37: Italy Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2020-2029 Figure 38: Italy Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2020-2029 Figure 39: Italy Social Commerce Market Share by Platforms Method (%), 2023 Figure 40: Italy Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value (US$ Million), 2020-2029 Figure 41: Italy Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2020-2029 Figure 42: Italy Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2020-2029 Figure 43: Italy Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2020-2029 Figure 44: Italy Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2020-2029 Figure 45: Italy Social Commerce Market Share by Contents (%), 2023 Figure 46: Italy Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 47: Italy Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 48: Italy Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2020-2029 Figure 49: Italy Social Commerce Contents by Influencers – Gross Merchandise Value (US$ Million), 2020-2029 Figure 50: Italy Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2020-2029 Figure 51: Italy Social Commerce Share by Age Group (%), 2023 Figure 52: Italy Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 53: Italy Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 54: Italy Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 55: Italy Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029 Figure 56: Italy Social Commerce Share by Income Level (%), 2023 Figure 57: Italy Social Commerce Share by Gender (%), 2023
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