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Italy Buy Now Pay Later Business and Investment Opportunities

Italy Buy Now Pay Later Business and Investment Opportunities

According to PayNXT360, BNPL payments in the country are expected to grow by 52.8% on an annual basis to reach US$6,254.5 million in 2022. Medium to long term growth story of BNPL industry in Italy r...

Italy Buy Now Pay Later Business and Investment Opportunities – 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q3 2022 Update
Summary
According to PayNXT360, BNPL payments in the country are expected to grow by 52.8% on an annual basis to reach US$6,254.5 million in 2022.

Medium to long term growth story of BNPL industry in Italy remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 26.8% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$4,094.1 million in 2021 to reach US$25,988.0 million by 2028.

The buy now pay later (BNPL) industry continues to grow in Italy steadily. The presence of domestic and global players, like Scalapay and Afterpay (known as Clearpay in Europe), is driving the adoption of the payment method in Italians. While the pandemic outbreak and the subsequent shift to online shopping have accelerated the adoption of BNPL among shoppers in the country, there is plenty of growth room for both domestic as well as global players in Italy. 

According to a March 2022 report from Clearpay, 56.1% of the Italians who are not aware of the payment method are interested in using a payment option that allows them to pay for purchases in installments. This shows that BNPL firms need to increase their investment in boosting consumer awareness regarding the availability of deferred payment services, as the demand is there in the Italian market. With domestic players raising big investment rounds in Italy, PayNXT360 expects a part of the investment to boost consumer awareness from the short to medium-term perspective. 

Over the next three to four years, PayNXT360 expects the boom in online shopping to keep supporting the growth of the BNPL payment method. Moreover, the payment method is also expected to make inroads in Italy's travel and tourism sector from the short to medium-term perspective, a trend that is gaining rapid momentum around the world. 

Domestic BNPL firms are raising funding rounds to invest in product development and branding 

The Italian BNPL industry is still in its early stages of development and is expected to post strong growth from the long-term perspective. Consequently, domestic BNPL firms are looking to strengthen their position to capitalize on the market growth. As a result, these firms are raising funding rounds to invest in product development and branding. For instance, 

• In May 2022, Scalapay, one of the leading home-grown BNPL startups, announced that the firm had raised US$27 million in an extended Series B round, thereby taking its total funding in Series B to over US$500 million. Notably, the firm raised US$497 million in February 2022. The firm plans to use the funding round to further bolster its product development efforts and branding in the country. The Italy-based BNPL firm focused on e-commerce platforms, thereby allowing online shoppers to split their purchases in installments. 

As the market continues to grow, PayNXT360 expects more firms and startups to raise funding rounds to further strengthen their position in the market, which is projected to record strong growth over the next three to four years. 

BNPL providers are expanding their presence in Italy through strategic collaboration with online marketplaces 

To further increase the adoption of their BNPL product among Italian online shoppers, firms are entering into strategic collaborations with online marketplaces in the country. For instance, 

• In July 2022, Clearpay, the Australia-based BNPL provider, announced that the firm had entered into a strategic partnership with Postalmarket marketplace to provide the BNPL payment method to online shoppers in the country. This strategic collaboration will allow Italian shoppers to split their purchases in interest-free installments while driving revenue and sales growth for the online marketplace in Italy. 

PayNXT360 expects BNPL providers to keep partnering with online and in-store retailers over the next three to four years as the popularity of the deferred payment services continues to rise among Italians. 

Travel operators are launching deferred payment services for commuters in Italy amid growing demand

Globally, the demand for the BNPL payment method has seen a strong uptick in the travel and tourism sector. This has led many travel-focused firms to launch deferred payment services. Notably, similar trends are visible in Italy, wherein travel operators are launching the BNPL option for commuters in the country. For instance,

• In July 2022, Trenord, the Lombardia regional passenger operator, announced the launch of its BNPL functionality, which allows commuters to purchase tickets using the deferred payment option. Notably, the firm launched the service in partnership with Scalapay, one of the leading BNPL providers in the country. 
Over the next three to four years, PayNXT360 expects more travel-focused firms to launch BNPL services for commuters and travelers in Italy, further supporting the industry growth.
Scope
This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in Italy. Below is a summary of key market segments:

Italy BNPL Market Size and Spending Pattern
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis 

Italy Buy Now Pay Later Operational KPIs
• Buy Now Pay Later Revenues, 2019 – 2028
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Merchant Commission, 2019 – 2028
• Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
• Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
• Buy Now Pay Later Accounts, 2019 – 2028
• Buy Now Pay Later Bad Debt, 2019 – 2028

Italy Buy Now Pay Later Market Share Analysis by Key Players (Klarna, ScalePay, Mash and Domec JV, Afterpay, SplittyPay)

Italy Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast
• Online Channel
• POS Channel

Italy Buy Now Pay Later in Retail Shopping: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis 

Italy Buy Now Pay Later in Home Improvement: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Italy Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Italy Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Italy Buy Now Pay Later in Other: Market Size and Forecast
• Gross Merchandise Value Trend Analysis 
• Average Value Per Transaction Trend Analysis 
• Transaction Volume Trend Analysis

Italy Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
• Buy Now Pay Later Sales Uplift by Product Category
• Buy Now Pay Later Spend Share by Age Group
• Buy Now Pay Later Gross Merchandise Share by Income 
• Buy Now Pay Later Gross Merchandise Value Share by Gender
• Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis
Reason to buy
• In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.

• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.

• Market Share by Key Players
Table of Contents
 1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer

2. Italy BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends

3. Italy Buy Now Pay Later Industry Attractiveness
3.1 Italy Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Italy Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Italy Buy Now Pay Later – Transaction Volume Trend Analysis, 2019-2028

4. Italy Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 – 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 – 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 – 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 – 2028
4.6 Buy Now Pay Later Accounts, 2019 – 2028
4.7 Buy Now Pay Later Bad Debt, 2019 – 2028

5. Italy Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 – 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 – 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 – 2028

6. Italy Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector – Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category

7. Italy Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 – 2028
7.1 Italy Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2019-2028
7.2 Italy Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2019-2028
7.3 Italy Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2019-2028

8. Italy Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 – 2028
8.1 Italy Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2019-2028
8.2 Italy Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2019-2028
8.3 Italy Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2019-2028

9. Italy Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 – 2028
9.1 Italy Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis, 2019-2028
9.2 Italy Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis, 2019-2028
9.3 Italy Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis, 2019-2028

10. Italy Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 – 2028
10.1 Italy Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2019-2028
10.2 Italy Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2019-2028
10.3 Italy Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2019-2028

11. Italy Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 – 2028
11.1 Italy Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis, 2019-2028
11.2 Italy Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis, 2019-2028
11.3 Italy Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis, 2019-2028

12. Italy Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale

13. Further Reading
13.1 About PayNXT360
13.2 Related Research
List Of Table
Table 1: Italy Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: Italy Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Italy Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: Italy Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Table 5: Italy Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Table 6: Italy Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: Italy Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: Italy Buy Now Pay Later – Accounts (Thousand), 2019-2028
Table 9: Italy Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Table 10: Italy Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 11: Italy Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 12: Italy Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: Italy Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: Italy Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 15: Italy Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: Italy Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: Italy Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 18: Italy Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: Italy Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: Italy Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 21: Italy Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: Italy Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: Italy Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 24: Italy Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: Italy Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: Italy Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Italy Buy Now Pay Later – GMV and Adoption Rationale
Figure 3: Italy Buy Now Pay Later – Share by Gender and Age Group
Figure 4: Italy Buy Now Pay Later – Market Share Analysis by Key Players (%)
Figure 5: Italy Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 6: Italy Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Italy Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 8: Italy Buy Now Pay Later – Revenues (US$ Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: Italy Buy Now Pay Later – Merchant Commission (US$ Million), 2019-2028
Figure 11: Italy Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2019-2028
Figure 12: Italy Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Figure 13: Italy Buy Now Pay Later – Accounts (Thousand), 2019-2028
Figure 14: Italy Buy Now Pay Later – Bad Debt (US$ Million), 2019-2028
Figure 15: Italy Buy Now Pay Later – Gross Merchandise Value Market Share by Channel (%), 2019-2028
Figure 16: Italy Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Figure 17: Italy Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Figure 18: Italy Buy Now Pay Later – Market Share by End-Use Sector, 2021 Vs. 2028
Figure 19: Italy Buy Now Pay Later – Market Share by End-Use Segment, 2021
Figure 20: Italy Buy Now Pay Later – Market Share by Retail Product Category, 2021
Figure 21: Italy Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: Italy Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: Italy Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 24: Italy Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: Italy Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: Italy Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 27: Italy Buy Now Pay Later Leisure & Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: Italy Buy Now Pay Later Leisure & Entertainment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: Italy Buy Now Pay Later Leisure & Entertainment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 30: Italy Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: Italy Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: Italy Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 33: Italy Buy Now Pay Later Other Segment – Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: Italy Buy Now Pay Later Other Segment – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: Italy Buy Now Pay Later Other Segment – Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 36: Italy Buy Now Pay Later – Share by Age Group in Gross Merchandise Value Terms
Figure 37: Italy Buy Now Pay Later – Share by Income Group in Value Terms
Figure 38: Italy Buy Now Pay Later – Share by Gender in Value Terms
Figure 39: Buy Now Pay Later – Adoption Rationale Gross Merchandise Value Analysis
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