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Germany Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

Germany Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Germany is expected to grow by 12.1% on annual basis to reach US$ 5177.7 million in 2022. In value terms, th...

Germany Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Germany is expected to grow by 12.1% on annual basis to reach US$ 5177.7 million in 2022.
In value terms, the Loyalty Programs Market in Germany has recorded a CAGR of 12.6% during 2017–2021. The Loyalty Programs Market in Germany will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 4620.1 million in 2021 to reach US$ 8054.7 million by 2026.

Though it is very difficult to figure out which industry pioneered the use of loyalty programs in Germany, coffee shops, department stores, and travel agencies were definitely among the earliest adopters. Consequently, with the evolution of the technology of the reward programs, new opportunities and features became available, and the next-gen loyalty and rewards strategies were being developed by brands to bond with the customer.

In Germany, with the onset of the pandemic, customers were and are more interested than ever in savings opportunities and coupons. According to PAYBACK, Germany’s one of the leading bonus program providers, customers of the company collected points worth EUR473 million in 2020 as compared to EUR20 million more than in the previous year. The high rate of redemption reveals that Germans got benefitted from the rewards and the coupons among its wide network of partners during the time of the pandemic.

According to PAYBACK, since its launch in March 2000, customers have collected points worth 5 billion euros on their purchases till January 2022. Therefore, for Germans who love collecting, be it rewards points or be it an airline mile, PayNXT360 expects the loyalty market to witness growth over the next three to four years in Germany.

Germany-based neobank providers are expanding their cashback rewards programs for their United States clients

In order to help out its mobile banking American clients during the pandemic, challenger banks are expanding their rewards program. For instance,

• In March 2021, German neobank N26 expanded its cashback rewards program called Perks in partnership with a card-linked rewards platform, Dosh, for its United States-based mobile banking clients.
• The bank customers will be able to earn cashback while making purchases at participating merchants such as local shops, big-box retail, and national quick-service restaurants (QSRs). 
• Therefore, through the usage of N26 cards, customers will be able to earn cashback directly in their accounts for the purchase of essential everyday items like gas and groceries.
• Notably, all the customers of the neobank will be automatically be enrolled in the program, and this program will also notify the future vendors about the customer’s spending activity.
• Furthermore, the neobank added features to help the customers save money or allocate resources as they wish.

Since the bank expanded the Perk program to curb the impact of the pandemic on the finances of millions of Americans, PayNXT360 expects this loyalty program will not only help the bank to attract new customers but also help retain the existing ones. 

Retailers are building partnerships with multi-brand loyalty program providers in Germany as a business differentiator 

In order to expand their businesses, omnichannel retailers are partnering up with loyalty platforms to send customers personalized and relevant offers and coupons offline, online and mobile. For instance,

• In September 2021, baby-walz, the leading omnichannel retailer for baby products in Germany, partnered with PAYBACK. Through this partnership, points will be awarded to the customers for purchases in the 23 stationary baby-walz stores across the country from the end of 2021.
• However, the customers will be able to earn 20 times as many points for every purchase made on baby-walz.de, effective from September 2021 to October 2021.

Online gift voucher providers are collaborating with multi-brand loyalty program providers to expand their customer base

With rising competition in the market businesses are trying to find out ways to stay afloat and expand their market share. According to PayNXT360’s recent survey it has come out that online voucher platforms are more focused on expansion through strategic partnerships in Germany. For instance,

• In December 2021, voucherize partnered with PAYBACK which will help its customers to receive 5 points on every buy of online vouchers. 
• Notably, voucherize enables the customer to send their loved one’s personalized vouchers from many partners in a special design and different formats. Furthermore, AboutYou, OTTO, JYSK, Thalia, Douglas, Amorelie, Jochen Schweizer, and others are the common partners of both companies. 

Shopping rewards companies are acquiring loyalty platforms to expand market share across the region

With an intention to build the largest global digital rewards, savings, and shopping content platform in Europe, shopping rewards companies are acquiring loyalty platforms of the country. For instance,

• In January 2021, Germany-based Global Savings Group (GSG) announced to acquire loyalty platform Shoop Germany. 
• GSG also acquired French cashback company iGraal in March 2020. Therefore, through these acquisitions, the company is strengthening its position in the loyalty market in Europe.

Since Germany is still a comparable underserved market in terms of online cashback rewards, GSG is trying to capture the market through expanding its comprehensive portfolio of consumer engagement platforms and solutions in the country.
Scope
This report provides in-depth, data-centric analysis of loyalty in Germany. Below is a summary of key market segments:

Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• Germany Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 Germany Key Market Insight and Innovation
3.1 Germany Consumer Behavior
3.2 Germany Competitive Landscape and Growth Strategies
3.3 Germany Regulation Trends

4 Germany Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Germany Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Germany Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Germany Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Germany Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Germany Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Germany Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Germany Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Germany Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Germany Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Germany Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 Germany Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Germany Loyalty Spend Share by Channel, 2017-2026
6.2 Germany Loyalty Spend Value by In-Store, 2017-2026
6.3 Germany Loyalty Spend Value by Online, 2017-2026
6.4 Germany Loyalty Spend Value by Mobile, 2017-2026

7 Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Germany Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Germany Loyalty Spend Value in Retail, 2017-2026
7.3 Germany Loyalty Spend Value in Financial Services, 2017-2026
7.4 Germany Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Germany Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Germany Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Germany Loyalty Spend Value in Telecoms, 2017-2026
7.8 Germany Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Germany Loyalty Spend Value in Others, 2017-2026

8 Germany Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Germany Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Germany Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Germany Loyalty Spend Value by Department Stores, 2017-2026
8.4 Germany Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Germany Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Germany Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Germany Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Germany Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Germany Loyalty Spend Value by Other, 2017-2026

9 Germany Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Germany Loyalty Spend Share by Accessibility, 2017-2026
9.2 Germany Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Germany Loyalty Spend Value by Digital Access, 2017-2026

10 Germany Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Germany Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Germany Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Germany Loyalty Spend Value by B2B Consumers, 2017-2026

11 Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Germany Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Germany Loyalty Spend Value by Software, 2017-2026
11.3 Germany Loyalty Spend Value by Services, 2017-2026

12 Germany Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Germany Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Germany Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Germany Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 Germany Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Germany Loyalty Spend Share by Age Group, 2021
13.2 Germany Loyalty Spend Share by Income Level, 2021
13.3 Germany Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Research
List Of Table
Table 1: Germany Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Germany Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Germany Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Germany Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Germany Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Germany Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Germany Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Germany Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Germany Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Germany Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Germany Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Germany Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Germany Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Germany Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Germany Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Germany Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Germany Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Germany Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Germany Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Germany Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Germany Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Germany Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Germany Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Germany Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Germany Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Germany Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Germany Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Germany Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Germany Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Germany Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Germany Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Germany Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Germany Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Germany Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Germany Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Germany Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Germany Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Germany Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Germany Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Germany Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Germany Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Germany Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Germany Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Germany Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Germany Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Germany Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Germany Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Germany Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Germany Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Germany Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Germany Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Germany Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Germany Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Germany Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Germany Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Germany Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Germany Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Germany Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Germany Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Germany Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Germany Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Germany Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Germany Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Germany Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Germany Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Germany Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Germany Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Germany Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Germany Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Germany Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Germany Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Germany Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Germany Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Germany Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Germany Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Germany Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Germany Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Germany Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Germany Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Germany Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Germany Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Germany Loyalty Spend Share by Age Group (%), 2021
Figure 48: Germany Loyalty Spend Share by Income Level (%), 2021
Figure 49: Germany Loyalty Spend Share by Gender (%), 2021
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