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Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics Databook

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Egypt is expected to grow by 14.5% on annual basis to reach US$ 489.7 million in 2022. In value terms, the L...

Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update
Summary
According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Egypt is expected to grow by 14.5% on annual basis to reach US$ 489.7 million in 2022.
In value terms, the Loyalty Programs Market in Egypt has recorded a CAGR of 14.4% during 2017–2021. The Loyalty Programs Market in Egypt will continue to grow over the forecast period and is expected to record a CAGR of 14.5% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 427.7 million in 2021 to reach US$ 841.3 million by 2026.

In Egypt, the loyalty and rewards programs industry has recorded strong growth over the last three to four years. Consumers in Egypt are increasingly looking to shop from brands and businesses that reward them for shopping. Consequently, leading businesses operating in the telecom, FMCG, oil, and gas, and retail sectors, are implementing loyalty and rewards programs strategy to increase customer loyalty and retention in the country. 

During the global pandemic outbreak, the popularity of online shopping also surged significantly in Egypt. The trend has been in line with the global environment. Amid the growing popularity among consumers for both loyalty programs and online shopping, e-commerce firms have also rolled out rewards programs to target more Egyptian shoppers over the last four quarters.

Across the Middle East and Africa region, consumers are increasingly looking to shop from brands and businesses that are offering their customers loyalty and rewards programs. As a result of this growing demand, Egypt-based loyalty and rewards solutions providers have expanded their footprint across the region to capitalize on the growing trend. PayNXT360 expects the trend to continue from the short to medium-term perspective as loyalty and rewards solutions providers in Egypt seek to gain more market share in the global industry. 

In Egypt, loyalty program startups are also raising investment from global and local private equity and venture capital firms to drive their growth and expansion in the region over the next four to eight quarters. As the loyalty and rewards programs industry continues to grow year on year in the country, PayNXT360 expects more investment opportunities for global investors as these startups are expected to raise more funding rounds to further scale their loyalty and rewards programs business. 

Several new loyalty and rewards programs providers have entered the Egyptian loyalty and rewards programs market over the last three to four years. Moreover, startups are innovating with their products offerings to compete with leading loyalty program providers, such as Dsquares, in Egypt. Some of the startups such as Koinz, Zeal, and Ordera recorded substantial growth in the country. Apart from these startups, e-commerce platforms operating such as Noon have also adopted loyalty programs to boost their growth in the country.

Egypt-based loyalty solution providers are raising funds to expand their market share in the MENA region

Amid the growing loyalty and rewards programs industry in the MENA region, Egypt-based loyalty solution providers have raised funds over the last eight quarters to expand their operations and gain market share in the region. For instance, 

• In December 2020, Dsquares announced that the firm had raised fresh investment for private equity firm Lorax Capital Partners in Egypt. According to the firm, the fund would support its growth and expand its presence across Egypt and internationally.
• Zeal, another loyalty platform operational in Egypt, announced that it had raised a six-figure investment from an angel investor in December 2020. Notably, the firm offers mobile payment app, which replaces loyalty cards with a digital solution built on top of the payment product. 
• Moreover, in August 2020, Ordera, the Egypt-based food ordering startup that also provides a loyalty program, announced that it has raised a six-figure investment round. Notably, the firm is planning to use the investment for scaling its operations across the country. 

As the loyalty and rewards programs market continue to grow in Egypt and globally, PayNXT360 expects these firms to keep raising more investment rounds over the next two to three years to expand their footprint in the global market. 

Egypt-based loyalty solution providers are raising funds to expand their market share in the MENA region

Amid the growing loyalty and rewards programs industry in the MENA region, Egypt-based loyalty solution providers have raised funds over the last eight quarters to expand their operations and gain market share in the region. For instance, 

• In December 2020, Dsquares announced that the firm had raised fresh investment for private equity firm Lorax Capital Partners in Egypt. According to the firm, the fund would support its growth and expand its presence across Egypt and internationally.
• Zeal, another loyalty platform operational in Egypt, announced that it had raised a six-figure investment from an angel investor in December 2020. Notably, the firm offers mobile payment app, which replaces loyalty cards with a digital solution built on top of the payment product. 
• Moreover, in August 2020, Ordera, the Egypt-based food ordering startup that also provides a loyalty program, announced that it has raised a six-figure investment round. Notably, the firm is planning to use the investment for scaling its operations across the country. 

As the loyalty and rewards programs market continue to grow in Egypt and globally, PayNXT360 expects these firms to keep raising more investment rounds over the next two to three years to expand their footprint in the global market. 

Consumer credit firms are launching loyalty programs to differentiate their services from competition in Egypt 

In the midst of the growing consumer credit market in Egypt, which is driven by the country’s direction towards digitizing financial services and achieving financial inclusion, consumer credit firms are launching loyalty programs to differentiate their service from the competition and to gain increasing market share in the country. For instance,
 
• In April 2021, Contact Credit, the consumer credit firm authorized and regulated by the Egyptian Financial Regulatory Authority (FRA), announced that it had launched a loyalty points program named Rewards Program. The first of its kind loyalty program in the consumer credit market allows consumers to exchange points for items and services. 
• Under the loyalty program launched by the firm, consumers are eligible to earn points on every purchase from Contact products. Moreover, consumers can also earn loyalty points for referring friends and families to Contact’s products. Notably, Contact Credit is the only consumer financing firm to offer a loyalty program in Egypt.
Scope
This report provides in-depth, data-centric analysis of loyalty in Egypt. Below is a summary of key market segments:

Egypt Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• Egypt Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• Egypt Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender
Reason to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). 

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.
Table of Contents
 1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

3 Egypt Key Market Insight and Innovation
3.1 Egypt Consumer Behavior
3.2 Egypt Competitive Landscape and Growth Strategies
3.3 Egypt Regulation Trends

4 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Egypt Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Egypt Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Egypt Loyalty Spend Value by Loyalty Platforms, 2017-2026

5 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Egypt Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Egypt Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Egypt Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Egypt Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Egypt Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Egypt Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Egypt Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

6 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Egypt Loyalty Spend Share by Channel, 2017-2026
6.2 Egypt Loyalty Spend Value by In-Store, 2017-2026
6.3 Egypt Loyalty Spend Value by Online, 2017-2026
6.4 Egypt Loyalty Spend Value by Mobile, 2017-2026

7 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Egypt Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Egypt Loyalty Spend Value in Retail, 2017-2026
7.3 Egypt Loyalty Spend Value in Financial Services, 2017-2026
7.4 Egypt Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Egypt Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Egypt Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Egypt Loyalty Spend Value in Telecoms, 2017-2026
7.8 Egypt Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Egypt Loyalty Spend Value in Others, 2017-2026

8 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Egypt Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Egypt Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Egypt Loyalty Spend Value by Department Stores, 2017-2026
8.4 Egypt Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Egypt Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Egypt Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Egypt Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Egypt Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Egypt Loyalty Spend Value by Other, 2017-2026

9 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Egypt Loyalty Spend Share by Accessibility, 2017-2026
9.2 Egypt Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Egypt Loyalty Spend Value by Digital Access, 2017-2026

10 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Egypt Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Egypt Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Egypt Loyalty Spend Value by B2B Consumers, 2017-2026

11 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Egypt Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Egypt Loyalty Spend Value by Software, 2017-2026
11.3 Egypt Loyalty Spend Value by Services, 2017-2026

12 Egypt Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Egypt Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Egypt Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Egypt Loyalty Spend Value by Off the Shelf Platform, 2017-2026

13 Egypt Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Egypt Loyalty Spend Share by Age Group, 2021
13.2 Egypt Loyalty Spend Share by Income Level, 2021
13.3 Egypt Loyalty Spend Share by Gender, 2021

14 Further Reading
14.1 About PayNXT360
14.2 Related Researc
List Of Table
Table 1: Egypt Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Egypt Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Egypt Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Egypt Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Egypt Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Egypt Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Egypt Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Egypt Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Egypt Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Egypt Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Egypt Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Egypt Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Egypt Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Egypt Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Egypt Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Egypt Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Egypt Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Egypt Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Egypt Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Egypt Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Egypt Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Egypt Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Egypt Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Egypt Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Egypt Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Egypt Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Egypt Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Egypt Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Egypt Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Egypt Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Egypt Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Egypt Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Egypt Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Egypt Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Egypt Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Egypt Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
List of figures
Figure 1: PayNXT360’s Methodology Framework
Figure 2: Egypt Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Egypt Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Egypt Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Egypt Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Egypt Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Egypt Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Egypt Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Egypt Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Egypt Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Egypt Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Egypt Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Egypt Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Egypt Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Egypt Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Egypt Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Egypt Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Egypt Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Egypt Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Egypt Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Egypt Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Egypt Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Egypt Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Egypt Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Egypt Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Egypt Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Egypt Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Egypt Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Egypt Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Egypt Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Egypt Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Egypt Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Egypt Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Egypt Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Egypt Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Egypt Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Egypt Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Egypt Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Egypt Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Egypt Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Egypt Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Egypt Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Egypt Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Egypt Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Egypt Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Egypt Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Egypt Loyalty Spend Share by Age Group (%), 2021
Figure 48: Egypt Loyalty Spend Share by Income Level (%), 2021
Figure 49: Egypt Loyalty Spend Share by Gender (%), 2021
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